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STATEN ISLAND, N.Y. -- Staten Islander Frank Wilkinson likes to 'pink’ outside the box. The owner of Rab’s Country Lanes has gone pink for Breast Cancer Awareness Month. And even though Saturday is the last day of October, he is still raising funds for a cure through the Rab Wilkinson Foundation.
“As you know, October is Breast Cancer Awareness Month, and if you know anything about my family, our team here at Rab’s, and me, this means so much to us,” said Wilkinson. Things are a little different around here this year."
Wilkinson’s popular 'Our Flockers and Flamingos’ campaign, where friends displayed pink flamingoes on their lawns and 'tagged’ their friends to do the same — along with donations to cancer research — is on pause this year because of the pandemic.
“We are staying safe and sadly we did not host our annual Bowl-a-Thon, which would have been held this past Sunday, October 25. The Bowl-a-Thon is the pinnacle event of our month long campaign,” he added.
“In the past 18 years, through the Rab Wilkinson Foundation and our Staten Island Bowling Community we have raised over $670,000 to fund local breast health projects including the Breast Health Navigation Program at SIUH. Last year, our staff challenged me.”
Wilkinson’s staff dared him to dye his hair pink last October for the good cause, but the dare came too late.
“They said they would raise money for me to dye my hair pink for the Bowl-a-Thon,” he said. "So, I said of course and committed to it. However, last year was a bit too close to the event for them to raise enough money to get me to do it.
“So, here we are, 2020, and no plans to host our annual event, and the challenge came back up. After a little hesitance, I recommitted to the challenge.”
Two weeks later, Wilkinson and his team have surpassed the $5,000 goal and is on the way to the $10,000 stretch goal, with his hair dyed pink. “I’ve now been joking that in order to see me in the bowling center, you’ll have to make a donation" he added. "A donation bucket will be outside our office.”
Donations are still being accepted, and could be made by visiting Frank at Rab’s or online: https://rabsway.eventgroovefundraising.com/pinkhairfrank
Said Wilkinson, “We live streamed the whole process as Nazareth and I hosted our Weekly Show “Live from Rab’s.” The show can be seen here: https://youtu.be/7p7rE7n964w or in the video above.
And here’s a time lapse video of the whole hair production, which took almost two hours: https://youtu.be/ZvXb11T3ByI